Privacy Policy

1. About this Privacy Policy

This Privacy Policy explains how Amroar Technologies Private Limited (“Amroar”, “we”, “us” or “our”) collects, uses, stores, shares, protects and deletes personal data when you visit our website, contact us, engage us for professional services, or use an Amroar-operated application, software product, integration or service that links to this Policy.

Amroar provides CRM consulting and implementation, Salesforce and HubSpot services, AI and automation solutions, custom software development, API and system integrations, managed support, and business software/tools. Some of our services connect to third-party platforms such as Salesforce, HubSpot, Google, Microsoft, Meta and WhatsApp.

This Policy applies to our website at amroar.com and to Amroar-operated applications and services that link to it. A privacy policy that covers only a marketing website would not accurately describe the applications and integrations we operate, so this Policy also covers data processed through those services.

2. Our role when we handle personal data

Our role depends on the context. When you visit amroar.com, contact Amroar directly, engage with our sales or support teams, or communicate with Amroar through WhatsApp or another channel, Amroar generally decides why and how that information is used and acts as the relevant controller/data fiduciary under applicable law.

When Amroar processes information inside a customer’s CRM, messaging account, cloud environment, or other connected system to provide contracted services, the customer may be the controller/data fiduciary and Amroar may act as a processor/service provider on the customer’s instructions. In that situation, the customer’s own privacy notice may also apply.

3. Personal data we may collect

3.1 Information you provide directly

• Business contact information such as your name, work email address, telephone number, company, job title and country or region.
• Information you submit through contact, consultation, support, demo, booking or project forms, including your requirements, pain points, service interests and messages.
• Account and profile information used to access an Amroar-operated application or customer portal.
• Contract, project, support and billing information needed to deliver services, manage the relationship, issue invoices or maintain business records.
• Information you provide when applying for a role or otherwise communicating with Amroar about recruitment.

3.2 Information processed through customer systems and integrations

Where a customer authorizes Amroar to build, operate, support or integrate business systems, we may process information made available through those systems. Depending on the project, this can include CRM records, customer/contact information, leads, opportunities, cases, tasks, calendar events, emails, support records, documents, files, call or message metadata, system identifiers and other business data selected by the customer.

3.3 Meta and WhatsApp-related data

If you or an Amroar customer connects a Meta or WhatsApp service, or if you communicate with Amroar through WhatsApp, we may process data needed to provide that communication or integration. Depending on the feature used, this may include:

• WhatsApp telephone numbers and, where available, profile or display names.
• Message content, message identifiers, timestamps, conversation metadata and message direction.
• Media or files sent through a conversation, where the relevant service supports them.
• Delivery, sent, failed and read-status events and related webhook metadata.
• WhatsApp Business Account identifiers, phone-number identifiers, Meta Business/application identifiers, template metadata and subscription/webhook status.
• Access tokens, refresh tokens, app credentials or other authentication material required to operate an authorized integration. We treat these as confidential credentials and do not display them back through ordinary user interfaces after storage.

When Amroar processes WhatsApp data for a business customer, we use it only to provide the customer-authorized communication, integration, support, logging, routing, automation or related service. We do not sell WhatsApp Business Solution Data, and we do not use WhatsApp Business Solution Data to train general-purpose AI models. Where an AI-assisted feature is enabled, data is processed only to provide the requested functionality and subject to applicable contractual and provider restrictions.

3.4 Website, device and technical data

When you use our website or online services, we may automatically collect technical information such as IP address, browser type, device type, operating system, timestamps, pages or features viewed, referring URL, diagnostic logs, cookie identifiers and similar usage information. We use this information to operate, secure, troubleshoot and improve our website and services.

4. How we use personal data

We may use personal data for the following purposes:

• To provide requested services. To respond to inquiries, scope work, create accounts, deliver consulting or software services, provide support and maintain customer relationships.
• To operate integrations and communications. To connect customer-authorized systems, send and receive communications, route messages, synchronize permitted records, maintain delivery status and support business workflows.
• To administer accounts and access. To authenticate users, manage permissions, validate provider connections and maintain the security of connected services.
• To secure and troubleshoot systems. To detect misuse, investigate errors, monitor availability, prevent unauthorized access and maintain audit or diagnostic records.
• To improve our services. To analyze product and service performance, understand how features are used and improve reliability, usability and documentation. Where practical, we use aggregated or de-identified information for analytics.
• To communicate about our business. To send service messages and, where permitted, relevant B2B communications about Amroar services. You can opt out of marketing communications at any time.
• To comply with law and protect rights. To meet legal, tax, accounting, regulatory, contractual, security and dispute-resolution obligations, and to protect Amroar, our customers, users and others.

5. Legal bases where applicable

Depending on the country and the context, we rely on one or more lawful bases permitted by applicable privacy law. These may include your consent; steps taken at your request or performance of a contract; our legitimate interests in operating, securing and improving our business-to-business services; compliance with legal obligations; or other lawful grounds available under applicable law. Where we rely on consent, you may withdraw it as permitted by law, although withdrawal does not affect processing that was lawful before withdrawal.

6. How we share personal data

We do not sell personal data or Meta/WhatsApp Platform Data. We may disclose information only where reasonably necessary for the purposes described in this Policy, including to:

• Customers and authorized users. Where Amroar is providing services for an organization, information may be made available to that organization and its authorized users as part of the contracted service.
• Technology and service providers. We may use hosting, infrastructure, communications, email, calendar, CRM, monitoring, security, support, analytics, payment, professional-services and other vendors that process data for us under appropriate instructions and protections.
• Customer-authorized platforms. When you or a customer asks us to integrate systems, data may be transmitted to or from the selected platform, such as Salesforce, HubSpot, Google, Microsoft, Meta/WhatsApp, telephony, storage, e-signature, ERP or other business systems.
• Professional advisers and authorities. We may disclose information to legal, accounting, tax, audit, insurance or other professional advisers, or to regulators, law enforcement or courts where required by law or reasonably necessary to protect legal rights.
• Corporate transactions. If Amroar is involved in a merger, acquisition, restructuring, financing or sale of assets, personal data may be disclosed subject to appropriate confidentiality and legal safeguards.

7. Meta and WhatsApp platform data

Where Amroar uses Meta or WhatsApp APIs, we process platform data only for the functionality requested by the relevant user or business customer, for security and troubleshooting, and as otherwise permitted by applicable law and platform terms. We do not request more access than is reasonably necessary for the enabled feature.

Removing or disconnecting an Amroar application from Meta or WhatsApp may stop future access, but it does not necessarily delete information that was already lawfully stored in Amroar systems. To request deletion of stored data, use the deletion process described in Section 13 or our Data Deletion Instructions page.

Meta and WhatsApp operate their own services and process information under their own terms and privacy notices. Amroar does not control Meta’s or WhatsApp’s independent processing.

8. Cookies and similar technologies

Our website may use cookies or similar technologies that are necessary for site functionality, security, preferences and analytics. Where required by law, we provide appropriate notice or consent controls for non-essential cookies. You can also control cookies through your browser settings, although disabling certain cookies may affect site functionality.

9. International data transfers

Amroar works with customers and service providers in multiple countries. Personal data may therefore be processed outside the country where it was originally collected. Where applicable law requires safeguards for international transfers, we use appropriate contractual, organizational or legal measures designed to protect the transferred data.

10. Data retention

We retain personal data only for as long as reasonably necessary for the purposes described in this Policy, to follow customer instructions and contracts, to maintain security and auditability, and to meet legal, tax, accounting or dispute-resolution requirements.

Retention depends on the type of information and the service involved. For example, provider credentials or tokens are retained while the relevant connection is active and may be removed or invalidated when the connection is revoked or disconnected; project and customer records may be retained for the term of the engagement and any legally required period; and communication data may be retained according to the relevant customer workspace, service configuration, contract and legal requirements.

When data is deleted from active systems, limited residual copies may remain for a short period in backups or disaster-recovery systems until those copies are overwritten or expire through normal backup cycles, unless a longer period is required by law.

11. Security

We use administrative, technical and organizational safeguards designed to protect personal data against unauthorized access, loss, misuse, alteration or disclosure. Depending on the system, these measures may include encryption in transit, encryption or protected secret storage at rest, role-based access controls, least-privilege permissions, logging and monitoring, backups, secure development practices and incident-response procedures.

No internet or information system can be guaranteed to be completely secure. If you believe information associated with Amroar has been compromised, please contact us promptly at info@amroar.com.

12. Your privacy rights and choices

Depending on your location and applicable law, you may have rights relating to your personal data, including the right to request access, correction, deletion, restriction, objection, portability, withdrawal of consent, or information about how your data is used. You may also have the right to complain to an applicable data-protection authority.

You may opt out of marketing emails by using the unsubscribe mechanism in the message or by contacting us. Service, security and transactional communications may still be sent where necessary to provide a requested service.

If the data is controlled by one of our business customers and Amroar is acting only as its processor/service provider, we may direct the request to that customer or work with the customer to fulfil it. We will not use that distinction to prevent you from contacting us; we will help route the request appropriately.

13. How to request deletion of your data

You may request deletion of personal data associated with Amroar, including data received through Meta or WhatsApp integrations, by emailing info@amroar.com with the subject line “Data Deletion Request”. Please provide enough information for us to identify the relevant account or data, such as your name, email address, telephone/WhatsApp number with country code, organization or workspace, and the Amroar service or integration involved.

We may ask you to verify your identity or authority before completing a request so that we do not delete someone else’s information. We will delete, anonymize or otherwise address verified requests without undue delay and within the periods required by applicable law, except where we must retain specific information for legal, security, fraud-prevention, tax, accounting, contractual or dispute-resolution purposes.

For a step-by-step deletion procedure, see our public Data Deletion Instructions page at https://amroar.com/data-deletion/.

14. Children

Amroar’s website, professional services and business software are directed to organizations and business users and are not intended for children. We do not knowingly seek to collect personal data from children through our business services. If you believe a child has provided personal data to Amroar inappropriately, contact us so we can review and take appropriate action.

15. Third-party websites and services

Our website and services may link to or integrate with third-party websites, platforms and services. Their privacy practices are governed by their own notices and terms. We encourage you to review the privacy information provided by those third parties.

16. Changes to this Policy

We may update this Privacy Policy to reflect changes in our services, technology, legal requirements or data practices. When we make material changes, we will update the “Last Updated” date and provide additional notice where required. We retain prior versions of our privacy notices as required for compliance and record-keeping.

17. Contact us

For privacy questions, rights requests or data-deletion requests, contact: