SALESFORCE MARKETING CLOUD SERVICES
Your Salesforce, converts, not just campaigns that send.
Q2 Re-Engagement Journey — 42,000 contacts
38%
OPEN RATE12%
CTR4.2x
ROIWhat is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is a family of marketing tools, not a single product. In 2026 that mainly means: Marketing Cloud Engagement (B2C campaigns at scale — email, SMS and journeys, formerly ExactTarget); Marketing Cloud Account Engagement (B2B marketing automation — lead capture, nurturing and scoring, formerly Pardot); and the newer Marketing Cloud Growth and Advanced editions, built natively on the core Salesforce platform with Data Cloud and AI. Which one fits depends on whether you’re B2C or B2B and how modern a setup you want.
● Salesforce Consulting Partner
● Available on Salesforce AppExchange
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is a family of marketing tools, not a single product. In 2026 that mainly means: Marketing Cloud Engagement (B2C campaigns at scale — email, SMS and journeys, formerly ExactTarget); Marketing Cloud Account Engagement (B2B marketing automation — lead capture, nurturing and scoring, formerly Pardot); and the newer Marketing Cloud Growth and Advanced editions, built natively on the core Salesforce platform with Data Cloud and AI. Which one fits depends on whether you’re B2C or B2B and how modern a setup you want.
Marketing Cloud configured wrong is just expensive email.
Most Marketing Cloud orgs are batch-and-blasting with basic personalisation. Journey Builder, Automation Studio, Content Builder, and Einstein capabilities sit unused — or misconfigured to the point where they’re not producing anything worth measuring.
We architect Marketing Cloud as a revenue system. CRM data informing segmentation, multi-touch journeys that respond to real behaviour, and attribution reporting that tells you which campaigns are driving closed deals — not just open rates.
We deployed a Marketing Cloud architecture for a global chemical enterprise — 150+ locations, 7,500+ staff — that scaled across their entire marketing operation without a single failed deployment. That’s the standard we hold every engagement to.
38%
Average open rate with Einstein Send Time Optimisation vs 18% industry average — when properly configured
4.2x
ROI improvement when Marketing Cloud is connected to Sales Cloud for closed-loop attribution reporting
60%
Reduction in manual campaign management after Automation Studio and Journey Builder are properly deployed
3x
Faster lead handoff to sales when Marketing Cloud is architected with Sales Cloud integration and lead scoring
Why teams trust us with Marketing Cloud
We work across the whole Marketing Cloud family and start by helping you pick the right product — not the most expensive one. With 2,000+ Salesforce implementations, 60+ certifications and an 89% average adoption rate, our focus is marketing setups your team will actually use, with the data behind them clean enough to trust.
What we do with Marketing Cloud
Choosing the right edition
honest guidance on Engagement vs Account Engagement vs Growth/Advanced for your business.
Implementation and migration
setting up (or moving between) Marketing Cloud products cleanly.
Email, SMS and journey builds
campaigns and automated customer journeys that actually run.
Lead nurturing and scoring
B2B automation with Account Engagement (Pardot).
Data-powered personalisation
AI for marketing
Einstein and Agentforce for content, send-time and engagement.
Integration
connecting Marketing Cloud to your CRM and other systems.
Which Marketing Cloud is right for you?
Which Marketing Cloud is right for you? If you’re B2C and send high-volume email, SMS and complex journeys, Marketing Cloud Engagement is the mature choice. If you’re B2B and focused on lead generation, nurturing and scoring tied to your sales pipeline, Marketing Cloud Account Engagement (formerly Pardot) is built for that. And if you want the newest setup — built natively on the core Salesforce platform with Data Cloud and AI baked in — the newer Growth and Advanced editions are where Salesforce is heading. We’ll tell you honestly which fits rather than selling you the biggest one.
Four service areas.
One marketing architecture.
data into a single governed system that drives revenue.
Strategy & Consulting
Your campaign roadmap should connect to revenue targets — not just marketing KPIs. We run a Business Process Review, map your buyer journey, and design a solution architecture that aligns your Marketing Cloud investment to measurable pipeline outcomes.
- • Campaign roadmap development aligned to revenue and pipeline targets
- • Business Process Review (BPR) across your marketing and sales handoff
- • Solution architecture design, governance model, and operational framework
- • MarTech stack audit identifying gaps, redundancies, and integration opportunities
- • Attribution model design for multi-touch closed-loop reporting
Platform Engineering & Enablement
Getting your team operational is one thing. Getting them producing results within 30 days is another. We engineer and govern workflows, deploy all relevant capabilities, and run training from foundational basics to advanced AMPscript and SSJS personalisation.
- • End-to-end Marketing Cloud implementation and configuration
- • Journey Builder, Automation Studio, and Email Studio deployment
- • Marketing Cloud Connect integration with Sales Cloud and Service Cloud
- • Team enablement: foundational training through advanced platform utilisation
- • Best-practice governance framework to prevent configuration debt
Specialised & Creative Services
Hyper-personalised email marketing that actually feels personalised — not just [FIRST_NAME] in the subject line. We build AMPscript and dynamic content, sophisticated lead scoring models, and web engagement strategies that respond to real buyer intent.
- • Hyper-personalised email campaigns using AMPscript and dynamic content blocks
- • Custom HTML email template development with responsive design
- • Advanced lead scoring and nurturing model architecture
- • Predictive and personalised web engagement strategy development
- • Brand equity campaign planning and content calendar design
Marketing Automation & Data
Multi-channel, multi-touch automation that goes well beyond standard configuration. We build tailored logic using AMPscript and SSJS where standard builders can't handle your campaign complexity. Clean data in. Reliable automation out.
- • Comprehensive data cleansing, migration, and governance across Data Extensions
- • Custom automation logic via AMPscript and SSJS beyond standard configuration
- • Multi-channel programme automation: email, SMS, push, social, web
- • Data Cloud audience unification for unified customer profile-based segmentation
- • Marketing analytics, attribution reporting, and campaign performance dashboards
Every Marketing Cloud module.
Properly configured.
Email Studio
Template development, dynamic content blocks, AMPscript personalisation, send classification, A/B testing framework, and deliverability configuration for consistent inbox placement.
Journey Builder
Multi-step customer journeys with decision splits, wait activities, goal tracking, and Einstein engagement frequency scoring to determine optimal timing and channel for each contact.
Automation Studio
Scheduled and triggered automation programmes, SQL query activities, data management workflows, and cross-channel orchestration logic beyond standard Journey Builder capabilities.
Marketing Cloud Connect
Bidirectional integration between Marketing Cloud and Sales/Service Cloud — syncing leads, contacts, campaigns, and engagement data for closed-loop revenue attribution that tells you what actually closed.
Audience Builder & Data Cloud
Unified audience segmentation using Data Cloud profiles, dynamic segment builder configuration, and real-time activation to journeys, external ad platforms, and Sales Cloud lead queues.
Einstein for Marketing Cloud
Einstein Send Time Optimisation, engagement scoring, predictive content recommendations, and churn propensity modelling — grounded in your actual engagement data, not generic benchmarks.
A marketing system, not a marketing tool setup.
Most Marketing Cloud partners configure the platform to send emails. We architect it to generate revenue. That means connecting CRM data, unifying audiences via Data Cloud, engineering multi-touch journeys that respond to real buyer behaviour, and reporting on what actually closes deals — not just what gets opened.
You own everything we build. Full intellectual property rights on all source code, templates, AMPscript, and configurations. No lock-in. Change partners or bring it in-house — the work is yours, completely.
ISO 9001 certified — quality with on-time delivery
Documented quality processes. Precise timelines adhered to. 400+ projects delivered on time and on budget across Marketing Cloud, Sales Cloud, and Service Cloud.
70+ Salesforce certifications including Marketing Cloud
Marketing Cloud Email Specialist, Marketing Cloud Consultant, and Marketing Cloud Developer credentials across the team — not general Salesforce certifications dressed up as marketing expertise.
Flexible delivery — onsite, onshore, offshore, or blended
We adapt to your budget and timeline. Fortune 500 enterprise programmes or fast-growing mid-market businesses — the model scales without compromising quality or senior architect access.
150,000+ days of Salesforce delivery experience
Across implementation, integration, migration, platform engineering, and system optimisation. That depth shows up in every architecture decision — and every mistake we help you avoid.
From strategy to live campaigns
in four stages.
engineered, campaigns launched, performance continuously optimised.
Strategy & Discovery
Business Process Review, buyer journey mapping, campaign roadmap, and solution architecture sign-off — before any configuration begins.
Weeks 1–2
Platform Setup & Integration
Full Marketing Cloud configuration, Marketing Cloud Connect to Sales/Service Cloud, Data Cloud audience setup, and team enablement sessions.
Weeks 3–5
Campaign Launch & Automation
Journey Builder and Automation Studio deployment, email template build, lead scoring configuration, and first campaign go-live with real-time monitoring.
Weeks 5–7
Optimisation & Growth
Attribution analysis, A/B test results, Einstein tuning, send time optimisation, and quarterly roadmap updates for continued ROI growth across every channel.
Ongoing
What clients say about
working with us long-term.
Over the last decade, I have engaged with many Salesforce integrators, ranging from global giants to niche firms. Amroar stands out as the premier partner. Proactive, technically astute, and consistently focused on finding the right solution rather than the easy one.
Amroar was the key driver in our successful Salesforce overhaul. Precise timelines, adhered to them. A unique talent for translating rough concepts into functional, scalable features — and incredibly fast at resolving post-deployment items.
We threw several complex curveballs their way mid-project, and they adapted seamlessly — often suggesting better alternatives than what we asked for. A fantastic team to partner with.
A truly reliable company that resolved legacy issues our previous vendors couldn’t touch. Availability is top-tier, and turnaround time on support tickets is impressive. Highly recommended.
Working with Amroar has been as educational as it has been productive. I have full confidence that when I hand a scope of work to the Amroar team, it won’t just be completed — it will be executed with excellence.
Amroar diagnosed, planned, and delivered on our requirements with precision. Their work ethic and technical grasp are second to none. Regardless of the tech stack, our next initiative belongs to the Amroar team.
Frequently Asked Questions
Salesforce Marketing Cloud
A family of Salesforce marketing tools — mainly Marketing Cloud Engagement (B2C), Marketing Cloud Account Engagement (B2B, formerly Pardot), and the newer Growth and Advanced editions built on the core platform.
Yes — Pardot is now called Marketing Cloud Account Engagement. Same B2B marketing automation, new name. You’ll still see ‘Pardot’ used informally.
The newer generation of Marketing Cloud, built natively on the core Salesforce platform with Data Cloud and AI — the direction Salesforce is investing in, aimed at B2B and SMB teams.
B2C high-volume messaging leans toward Engagement; B2B lead gen and nurturing leans toward Account Engagement or the newer Growth editions. We help you choose based on your model.
The newer editions are built on Data Cloud, and it makes personalisation far stronger across all of them. Not always required, but increasingly central.
It varies by product — Account Engagement uses a per-org model, while the newer editions and Engagement price differently. We scope it once we know which product fits.
Yes — 60+ Salesforce certifications across the team, and we’re a Salesforce Consulting Partner on the AppExchange.
Ready to turn your marketing spend into
measurable revenue
?
setup, identify the highest-impact improvements, and outline what a properly architected Marketing Cloud
engagement looks like for your business.