SALESFORCE DEVELOPMENT SERVICES
Salesforce development that doesn't create the next problem.
We build across all eight Salesforce clouds — Sales, Service, Marketing, Commerce, Data Cloud, Tableau, MuleSoft, and CPQ. Senior architects only. No juniors. No technical debt. Code your team can actually own after handover.
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// Amroar pattern: bulkified, governor-safe public with sharing class LeadScoringEngine { public static Map<Id, Decimal> scoreLeads( List<Lead> leads) { // Single SOQL — never inside a loop Set<Id> ids = new Map<>(leads).keySet(); List<Lead> enriched = [ SELECT Id, Score__c, Source FROM Lead WHERE Id IN :ids ]; Map<Id, Decimal> result = new Map<>(); for (Lead l : enriched) { result.put(l.Id, calculateScore(l)); } return result; } }
● Salesforce Consulting Partner
● Available on Salesforce AppExchange
What is Salesforce development?
Code built to last — not just built to ship..
Most Salesforce development problems start the same way: a junior writes code that works today and breaks at 10× volume. Undocumented triggers. SOQL in loops. Flows that conflict with Apex. We’ve inherited enough of these orgs to know exactly what goes wrong — and how to make sure we don’t build it.
Every class we write is reviewed, tested to 100% coverage, documented, and designed for the volume you’ll have in 18 months. When we hand over, your team can own it.
0 SOQL in loops
Our code review catches every governor limit risk before it reaches UAT. Without exception.
100% test coverage
Bulk scenarios, null values, sharing rules, async edge cases — not the 75% Salesforce minimum.
Day 1 documentation
Every component ships with inline comments, a technical spec, and a deployment guide.
Senior-led always
The architect on your kickoff call writes the code. No handoffs to a junior after the sale.
Eight Salesforce clouds.
One development team.
limits — we have certified expertise in all of them.
Sales Cloud
Architecture-driven Sales Cloud systems — lead lifecycle design, opportunity automation, CPQ integration, territory management, and revenue forecasting frameworks that match how your team actually sells.
Marketing Cloud
AMPscript and SSJS development, Journey Builder configuration, Marketing Cloud Connect integration with Sales/Service Cloud, Data Extensions architecture, and triggered send systems for transactional and behavioural campaigns.
Data Cloud
AMPscript and SSJS development, Journey Builder configuration, Marketing Cloud Connect integration with Sales/Service Cloud, Data Extensions architecture, and triggered send systems for transactional and behavioural campaigns.
MuleSoft
API-led connectivity architecture, MuleSoft Anypoint connector development, real-time event-driven integration via Platform Events, batch synchronisation for high-volume systems, and API governance configuration.
Service Cloud
Omni-channel service platforms with governed case management, Einstein Bot development, intelligent routing, and Field Service Lightning configuration. Built to handle volume and compliance simultaneously.
Commerce Cloud
Custom storefront development, payment gateway integration, product catalogue and pricing rule architecture, order management system connections, and headless commerce builds using Commerce APIs.
Tableau & Analytics
Tableau dashboard development, CRM Analytics app builds, custom SAQL queries, executive pipeline intelligence views, and role-based data access architectures for operational and C-suite reporting.
CPQ
Product catalogue architecture, multi-tier discount and pricing rule development, bundle configuration logic, subscription management, renewal automation, and DocuSign integration for quote-to-close workflows.
The code behind
every customisation.
we approach each one.
Apex Development
Bulkified triggers, batch jobs, queueable classes, and REST web services — all with handler patterns, full test coverage, and inline documentation.
Lightning Web Components
Modern LWC components built on web standards. Works across Sales Cloud, Service Cloud, Experience Cloud, and mobile — with proper sharing rule enforcement throughout.
Flow & Automation
Declarative automation that doesn’t conflict with Apex and doesn’t fail at high transaction volumes. Designed with the full org context — not just the single feature being built.
AppExchange Development
Managed package development for ISV products. Security-review-ready, namespace-aware, tested against multi-org deployment scenarios, and built to scale to enterprise customer volumes.
API Integration
REST and SOAP integrations with proper authentication, error handling, retry logic, and callout limit management — tested at the volume you’ll actually hit in production.
DevOps & Release Management
SFDX, Salesforce CLI, and DevOps Center for version-controlled development pipelines. Sandbox-to-production promotions that are repeatable and auditable — not someone running Changesets manually.
What we build
classes, triggers, and business logic the standard tools can’t handle.
custom screens and interfaces built the modern way.
objects, fields, and relationships designed around how you actually work.
connecting Salesforce to outside systems by code where a connector won’t do. integrations.
reusable apps and components, including for the AppExchange.
advanced Flows and logic for processes that span teams and systems.
Configuration vs custom development —
when do you need a developer?
Configuration vs custom development — when do you need a developer? Start with configuration. Salesforce’s clicks-and-Flow tools now handle a huge amount, and they’re cheaper to build and easier to maintain than code. You need a developer when the logic is too complex for Flow, when it has to perform reliably at high volume, when you need a genuinely custom interface, or when you’re integrating with an outside system in a way connectors can’t. We’ll tell you honestly when clicks are enough — we don’t write code you don’t need, because code you don’t need is just future maintenance you’ll pay for.
When do you need Salesforce DevOps?
When do you need Salesforce DevOps? DevOps is how teams move changes safely between environments using version control and automated testing instead of clicking things across by hand. You need it once more than one or two people are building, you have separate dev, test, and production environments, and you’re releasing changes regularly. Salesforce’s free DevOps Center is a solid starting point for smaller teams. You outgrow it — and move to a dedicated platform like Copado or Gearset — when you need advanced branching, automated testing in the pipeline, lots of parallel work, or compliance controls. We’ll help you pick based on your team and release pace, not the hype.
When clicks don’t cut it.
Custom Apex and LWC development is one of our core capabilities — for when clicks don’t cut it. We build the custom logic, components, and portals to the exact spec your business needs, backed by 90+ certified developers and 2,000+ implementations. And we hold ourselves to Salesforce’s engineering standards: well-tested code, documented properly, so your team isn’t left guessing later.
Architecture discovery before
a single line of code.
stages one and two determine whether stages three and four produce something maintainable.
Architecture Discovery
Org audit, technical debt inventory, governor limit proximity check, and business alignment session. We document what's there before writing a spec.
Audit
System Design
Data model, automation strategy, integration architecture, governance framework — fully documented and client-approved before any configuration begins.
Blueprint
Platform Engineering
Iterative sprints with working deliverables every two weeks. Daily standups. You see working code throughout — not a demo at the end of eight weeks.
Build
Validation & Go-Live
UAT, security review, performance testing, SFDX deployment, and 30-day post-launch support. We stay embedded after go-live — not just through it.
Ship
Development partners who write code you can maintain.
The most common thing we hear from new clients: “We had someone build this and now nobody knows how it works.” Undocumented triggers. Hardcoded IDs. Flows conflicting with Apex. The org runs, but nobody touches it because they don’t know what will break.
We write code differently. Every class is documented. Every trigger follows the handler pattern. Every automation accounts for the full org. When we hand over a project, your team can own it. That’s the outcome we measure against.
Code your next developer can read
Handler pattern triggers. Single-responsibility classes. Every method documented with purpose, parameters, and return values.
100% test coverage — meaningful tests
Bulk scenarios, null values, governor limit proximity, async execution. Not the 75% minimum filled with single-line assertions.
Senior architects only — no handoffs
The architect scoping your project is the person building it. 90+ certified developers, 200+ enterprise clients, 0 failed builds.
Architecture before sandbox — always
Full technical specification written and reviewed before any build begins. Data model, automation strategy, integration design, governor limit approach. In that order.
Common Salesforce development
questions answered.
Building custom functionality on Salesforce with code — Apex for back-end logic, Lightning Web Components for custom screens, custom objects, and integrations — for the things clicks alone can’t do. The 2026 norm is ‘configure first, code when necessary.
When the logic is too complex for Flow, when it must perform at scale, when you need a custom interface, or when you’re integrating with an outside system that connectors can’t handle. For everything else, configuration is cheaper and easier to maintain — and we’ll tell you when that’s the better call.
Apex is Salesforce’s programming language — the back-end code that runs custom business logic, triggers, and complex operations the standard tools can’t. It’s what powers the behaviour behind the screens.
LWC is Salesforce’s modern framework for building custom screens and features in Lightning — faster and more maintainable than the older Visualforce approach.
Yes — we build custom apps, components, and integrations, including packaged apps for the AppExchange, as well as bespoke functionality just for your own org.
Once more than one or two people are building, you have separate dev, test, and production environments, and you’re releasing changes regularly. At that point moving changes by hand gets risky. Salesforce’s free DevOps Center is a fine starting point; teams move to Copado or Gearset as complexity and release frequency grow.
DevOps Center covers basic version control and deployment well for smaller teams. You outgrow it when you need advanced branching, automated testing in the pipeline, lots of parallel work, or compliance controls — that’s when a dedicated platform like Copado or Gearset earns its cost.
At least 75% test coverage to deploy code to production. We aim higher — good test coverage is how you catch the edge cases that break things later.
Yes — you can bring our certified Salesforce developers onto your team on demand, with a cost-efficient delivery model, scaling up or down as the project needs.
It depends on the complexity and how much is custom code versus configuration. We scope a fixed price after a free technical scoping call — and we steer you toward configuration wherever it’s cheaper than code.
Yes — 90+ certified developers across the Salesforce ecosystem and 60+ Salesforce certifications across the team, and we’re a Salesforce Consulting Partner on the AppExchange.
What clients say about the quality.
Direct quotes. No paraphrasing.
Over the last decade, I have engaged with many Salesforce integrators, ranging from global giants to niche firms. Amroar stands out as the premier partner. Proactive, technically astute, and consistently focused on finding the right solution rather than the easy one.
Amroar was the key driver in our successful Salesforce overhaul. Precise timelines, adhered to them. A unique talent for translating rough concepts into functional, scalable features — and incredibly fast at resolving post-deployment items.
We threw several complex curveballs their way mid-project, and they adapted seamlessly — often suggesting better alternatives than what we asked for. A fantastic team to partner with.
A truly reliable company that resolved legacy issues our previous vendors couldn’t touch. Availability is top-tier, and turnaround time on support tickets is impressive. Highly recommended.
Working with Amroar has been as educational as it has been productive. I have full confidence that when I hand a scope of work to the Amroar team, it won’t just be completed — it will be executed with excellence.
Amroar diagnosed, planned, and delivered on our requirements with precision. Their work ethic and technical grasp are second to none. Regardless of the tech stack, our next initiative belongs to the Amroar team.
Ready to build Salesforce that your
team can own
?
understand what you need built, and give you a clear assessment — architecture approach, timeline, and what
we’ll deliver.
Read our Salesforce DevOps explained guide →