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Brixo Group Case Study — Amroar Technologies
Case Studies › Custom Development › Brixo Group
Custom Development · Franchise Portal · Operations

65 franchisees.
One franchisor.
Zero shared visibility
until now.

Brixo Group runs a national franchise network across food retail and hospitality. Every franchisee operated independently with no common system for compliance, performance, or communication. Amroar built a dual-sided franchise operations portal — one view for franchisees, one for the franchisor — connecting the whole network for the first time.

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Client
Brixo Group
Sector
Food Retail · Franchise
Type
Operations Portal
Franchisees
65 locations
Users
200+
Built in
14 weeks
65
Franchisees live on the portal — all onboarded within 3 weeks
84%
Improvement in network-wide compliance completion rate
14wks
From scoping to production — dual-sided portal, fully branded
0
Failed deliverables across the full engagement
The Problem

A franchise network that operated like 65 separate businesses.

Brixo's operations team was managing a national network through a combination of email, WhatsApp groups, shared Google Drive folders, and phone calls. There was no consistent way to see which locations were compliant, which were struggling, or how the network was performing relative to benchmarks. Franchisees had no standardised place to get support, submit information, or access brand resources.

01 — Compliance
Food safety and audit compliance tracked via spreadsheet
Health inspections, food handler certifications, equipment calibration records, and audit schedules were tracked in a master spreadsheet maintained by one person. Expiry dates were missed. Compliance chasing consumed two full days per week of the operations manager's time.
02 — Performance
No network-wide performance visibility until month-end reports
Franchisees submitted weekly trading figures by email. Aggregation happened manually. By the time leadership saw the picture, it was already two weeks old. Underperforming locations were identified long after early intervention would have helped.
03 — Training
New franchisee onboarding inconsistent across the network
Training modules were PDFs emailed during onboarding. No tracking of who had completed what. Some franchisees were operating with incomplete training because there was no system confirming completion before opening.
04 — Resources
Brand assets and SOPs scattered across Google Drive folders
Franchisees couldn't reliably find current brand guidelines, approved marketing materials, or updated operational procedures. Multiple versions of documents circulated simultaneously with no way to enforce which was current.
The Franchisee View

Every location's daily dashboard — performance, compliance, and training in one screen.

Each franchisee logs in to see their own location's data. Performance vs. network benchmarks, live compliance status, outstanding training, and direct support requests — without a single email or phone call to head office.

portal.brixogroup.com.au · My Location · Brixo Chatswood · Store #CB-14
Brixo
Chatswood · Store #CB-14
Compliance
86%
Dashboard
Performance
Compliance
2
Training
1
Resources
Documents
Brand Assets
Support
Good morning, Priya — Brixo Chatswood
Monday, 6 April 2026
Today's Sales
$4,218
↑ 12% vs same day LW
Transactions
187
↑ vs 162 avg
vs Network Avg
+8%
This week
Avg Ticket
$22.56
↑ $1.20 vs target
Compliance Checklist View all
Food Handler Certs (8/8)
Current
Health Inspection
Passed Feb 2026
Equipment Calibration Log
Due 12 Apr
Quarterly Fire Safety Check
Overdue
Training Progress 1 due
Food Safety Level 2Complete
New Menu Launch (Apr)Overdue
Customer Service StandardsComplete
Workplace Health & SafetyComplete
Network Announcements View all
April Menu Launch — New items live from 14 Apr. Training module now available in your portal.
Today · from Head Office
Q2 Operations Review — All franchisees please submit Q1 COGS figures by Friday 11 April.
2 days ago · from Operations
Network Performance — Congratulations to Brixo Parramatta for highest sales growth in March.
1 week ago · from Head Office
What Was Built

Six modules powering
both sides of the network.

Every feature in the portal was scoped from the actual pain points Brixo's operations team was managing manually. The portal eliminates each one — for franchisees and the franchisor simultaneously.

Performance Dashboard
Each franchisee sees their daily, weekly, and monthly trading figures alongside network benchmarks — anonymised. Franchisor sees every location's performance in real time on an admin dashboard, with underperforming sites surfaced automatically.
Daily KPIsNetwork benchmarksTrend charts
Compliance Tracker
Every compliance obligation — food safety certificates, health inspections, equipment calibrations — tracked with expiry dates and automated alerts. Franchisees see their own status. Franchisor sees network-wide compliance at a glance with overdue items highlighted.
Expiry trackingEmail alertsNetwork overview
Training Hub
Required training modules published by the franchisor. Franchisees complete modules directly in the portal — tracked per staff member, per location. New product launches and compliance training roll out to the entire network simultaneously with deadline tracking.
Module builderCompletion trackingPer-staff records
Document & Brand Library
All brand guidelines, SOPs, marketing templates, and operational procedures in a single versioned library. The franchisor publishes; franchisees access. Previous versions archived. New documents trigger a notification to all franchisees — no more version confusion across the network.
Version controlBrand assetsSOPs library
Support Ticketing
Franchisees raise support tickets — IT, marketing, operations, equipment — directly in the portal. Tickets route to the correct head office team with priority and category. Franchisees track progress. The franchisor has full visibility of support load across the network.
Category routingPriority flagsStatus tracking
Franchisor Network Dashboard
A separate admin interface for Brixo's operations, compliance, and marketing teams. Network-wide performance overview, compliance status heatmap across all 65 sites, training completion rates, support ticket queue, and the ability to push announcements, documents, and training to the whole network or individual franchisees.
Network heatmapBulk publishAlert system
Franchisee View
What every franchisee gets when they log in
Their own location's daily and weekly performance vs. network benchmarks
Live compliance status with expiry dates and action items highlighted
Outstanding and completed training modules with staff-level tracking
Current brand guidelines, SOPs, and marketing assets — always the latest version
Direct support tickets to head office with status tracking
Network announcements, product launches, and operational updates
Franchisor View
What head office sees across the whole network
Live performance dashboard — all 65 locations, ranked by revenue and growth
Compliance heatmap — which locations are overdue, by what, and for how long
Training completion rates across the full network and per location
Support ticket queue — volume, category breakdown, average resolution time
Ability to push documents, training, and announcements to all or specific locations
Alert configuration — auto-notify ops team when any location hits a compliance threshold
Tech Stack

Built for scale and simplicity.

Frontend
React + Next.js
Fast, responsive on mobile — used heavily in-store
Backend
Node.js + PostgreSQL
Multi-tenant data model per franchisee location
Auth
Auth0 + RBAC
Franchisee, staff, and franchisor role separation
Notifications
SendGrid
Compliance alerts, training reminders, announcements
Files
AWS S3
Version-controlled document and asset storage
Analytics
Custom reporting
Network-level aggregation and benchmarking engine
Hosting
AWS + Vercel
Auto-scaling, 99.9% uptime, Australian region
Design
Brixo White-label
Fully branded — franchisees see Brixo, not Amroar
What Changed

A network that
actually functions
as one.

Before the portal, Brixo's operations team was the bottleneck for everything. Every franchisee question, every compliance chase, every resource request went through the same small head office team. The portal eliminated most of it.

84%
Improvement in network compliance rate
Franchisees now see their own compliance status and due dates. Self-remediation rate increased significantly before the ops team needs to intervene.
Real-time
Network performance visibility
Head office moved from fortnightly emailed reports to a live dashboard. Underperforming locations are now flagged the same week, not the same month.
65
Franchisees onboarded in 3 weeks
Invitation-based onboarding with guided setup. Every franchisee was live within 21 days of portal launch — no extended rollout, no technical support calls.
0 emails
Required to distribute new documents network-wide
Updated SOPs, brand guidelines, and training content publish to all 65 locations in one action from the franchisor dashboard. Franchisees get notified in-portal and by email.
What the client said

We were running a 65-location network from a shared Google Drive and a WhatsApp group. Every week I was personally chasing franchisees for compliance documents and emailing out updated SOPs — knowing half of them would lose it. The portal changed everything. Our compliance rate went from about 50% current to over 90% in two months. That's the portal doing the chasing, not me.

KL
K. Larsson
National Operations Manager · Brixo Group
Work With Us

Managing a network, a team, or a client base through email and spreadsheets?

If the information your network needs to operate isn't in one place — we'll build that place. Book a free discovery session and we'll scope what your portal looks like.

Founders on every project. Senior developers from day one.

100+
Products shipped — portals, dashboards, workflow systems, and custom platforms
10+
Flagship products in production serving real users at scale
25+
Years combined experience — senior engineers on every engagement
0
Failed builds across every custom development engagement delivered