Six systems.
One source of truth.
Zero manual work
holding it together.
The PBA runs everything through Salesforce — membership, events, payments, accounting, webinars, and reporting. Every one of those systems now talks to the others automatically. Amroar built the integration architecture that made it possible.
An association running six systems — none of them talking to each other.
PBA had Salesforce. They had NetSuite. They had BigMarker for virtual events, a payment gateway for membership fees, Wufoo for intake forms, and a member-facing portal. Every one was a silo. Someone had to manually bridge them — every single time.
Salesforce at the centre. Everything else flows through it.
Every system now connects to and through Salesforce. Data moves automatically in real time — no manual transfers, no reconciliation calls, no lag between what happened and what the CRM knows.
Member payment creates the Salesforce record and pushes it to NetSuite in real time — contact, membership tier, amount, and invoice reference. Finance never re-enters data.
Event registrations sync to Salesforce contact records. Attendance, session history, and engagement scores flow back and trigger follow-up automations per member.
Every payment — membership, event, renewal — lands in Salesforce and NetSuite simultaneously. Failed payments trigger automated recovery sequences immediately.
What happens the second a member signs up.
Before Amroar: six manual steps across three people and 48 hours. After: one action by the member triggers the entire cascade — automatically.
The most critical integration. When a member pays — new membership, renewal, or event registration — Salesforce creates the record and immediately pushes a corresponding contact and invoice to NetSuite. Finance has real-time visibility of every transaction without touching Salesforce. Month-end reconciliation dropped from a two-day process to a one-click export. No more spreadsheet cross-referencing. No more data entry. No more discrepancies between what Salesforce says and what NetSuite says.
PBA runs virtual events and industry webinars through BigMarker. Before Amroar, registrations lived only in BigMarker and attendance data was never acted on. Now every registration syncs to the member's Salesforce record. Attendees trigger one re-engagement sequence. No-shows trigger a different one. Members who engage across multiple events are automatically flagged for high-value outreach — all without a coordinator having to look at a BigMarker dashboard.
Every transaction flows through the payment gateway and lands simultaneously in Salesforce and NetSuite. Failed payments trigger an automated recovery sequence — timed emails and an internal alert if the member doesn't re-engage within seven days. And every Wufoo form submission now creates or updates a Salesforce contact record on submission, with no coordinator intermediary. The lag, the errors, and the duplicate records are gone.
What PBA runs on now.
Six systems. One integration layer. Everything that used to require a human bridge — payment to NetSuite, member signup to BigMarker event enrolment, Wufoo form to Salesforce contact — now happens automatically the moment a member takes action.
Amroar didn't just set up Salesforce — they made it the brain of our entire operation. Our payments talk to our accounting, our events talk to our member records, and our team isn't manually stitching any of it together anymore. For an association like PBA, that's not just efficiency. That's transformation.
Running Salesforce but your systems still don't talk to each other?
If your team is manually bridging your CRM with your accounting, event platform, or payment system — that's fixable. Book a free audit and we'll map your integration gaps.
Senior architects on the call. Not a junior consultant.